Conceptual Typography · Music Identity
Circ[l]e
Lyrics as identity. A band born from the story itself.
← All selected workThe brief
Create a visual identity for a fictional band within an immersive book project, where the original lyrics carry particular meaning for readers and followers of the story.
The approach
I treated the lyrics themselves as the primary visual material, using them to construct the band name and identity. The design was intended to reward closer viewing while connecting the music directly to the larger narrative.
The work
The final identity uses original song lyrics as the central graphic element, forming the band's name through typography rather than a traditional logo mark. The result ties the music artwork directly to the story and gives the audience an additional layer of meaning to discover.
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![Circ[l]e logo with spraypaint circle](assets/portfolio/circle/01-circle-logo-spraypaint.png)