The Alexander Foundation
Decades of trust. A brand made consistent.
← All selected work
The brief
The Alexander Foundation is a long-established nonprofit providing mutual aid and support to Colorado's LGBTQ+ community. With more than 30 years of history and an established visual identity, the goal was not to reinvent the brand, but to strengthen and consistently apply it across digital, event, and print materials.
The approach
I worked within the Foundation's existing brand system, updating and extending its visual language across a wide range of applications. The focus was on creating polished, contemporary materials that felt cohesive with the organization's history while improving clarity, consistency, and visual impact.
The work
The work spanned both digital and print, including website updates, event and promotional graphics, social media assets, sponsorship materials, and collateral for the Foundation's annual gala. Key print pieces included the gala sponsor packet and event program, designed to carry the established brand through more complex, information-heavy formats while remaining clean and easy to navigate.