Jersey City Retrostyle
Vintage pinup style. Reimagined and inclusive.
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The brief
Jersey City Retrostyle was a New Jersey collective for pinup enthusiasts and models, with a strong connection to the queer community. The identity needed to feel rooted in classic pinup culture while remaining welcoming and representative of the group's broader community.
The approach
I developed the identity around a custom androgynous pinup character, using representation as a subtle but intentional part of the visual language. Period-inspired typography and color choices reinforced the retro aesthetic without relying on overly literal vintage tropes.
The work
The final logo suite combined character illustration, typography, and a cohesive color system to create a recognizable retro identity. The result reflected the energy of pinup culture while giving the brand a more inclusive and contemporary point of view.